The Personal Playbook Co.
I want to help you be your best. And in order to be your best, you have to know what your best even looks like. And to know what your best looks like, you have to know what you look like on the inside.
Once you begin to live inside out, rather than outside in, you have a chance at reaching that best self.
Jonathan P. Liskov, Founder of The Personal Playbook Co.
The Personal Playbook Co. logo stands as a system, not a decoration. At first glance it is a strong, confident “P,” but on closer inspection it reveals layered paths and internal structure. That mirrors The Personal Playbook Co.’s mission: helping people navigate complexity through frameworks, not to-do lists and slogans.
The bold outer form represents discipline, boundaries, and stability, while the inner lines suggest optionality, iteration, and reflection. Progress here isn’t chaotic or rushed, it’s earned through alignment and intentional decision-making. This communicates that growth comes from structure, not constant motion.
The subtle corner marks reinforce calibration, clarity, and repeatability. Nothing is ornamental, which signals trust, authority, and seriousness of purpose. The mark feels like a tool; exactly what a personal playbook is meant to be.